A comparison of guitar amps, bootleg records and potty training puppies sounds like it could be the start of a very bad joke. Not so in this case. This is a very short description of my book publishing career.
It started in 1984 when I compiled published a book about building guitar amplifier cabinets, public address system cabinets and stage monitor cabinets. The cerlux-bound book was called The Plan Man and was sold using ads in music magazines. This was years before internet marketing as we know it today was available.
My next poroject was a series of books that were discographies of bootleg recordings of rock bands. Bootleg recordings are concert recordings that are collected by followers of various popular musical artists. I started out advertising in collectors magazines and then set up a webpage.
Recently, I’ve gotten involved with internet marketing. One page is about the Gibson Les Paul electric guitar. Other popular topics that I have pages for are yoga and dog training.
Publishing an electronic book is similar to publishing an standard book in many ways. The writing, layout and promotion are very much the same. However, one of the big advantages of an electronic book is that you don’t have to have them printed. You just email digital versions.
